Pepsi Crisis Reflection

o Write a short 2-3-page essay reflecting on the article. You will want to reflect on the issue at hand using facets of crisis communication you have learned in the course.
o You will be graded on content and how well you understand the course material, reasoning and how well you amalgamate the material.
o Proper grammar and mechanics are crucial and will be a part of your grade.

(Full directions attached)