PSY3738CBE_The Psychology of Social Media

  •  Deliverable 1 – Agenda-Setting TheoryCompetencyAnalyze the evolution of social media standards and practices and how it relates to the potential need for regulation of social media, along with ethical concerns.InstructionsMany people get all or most of their news from social media. For this project, we are going to be analyzing the content of several social media sites from major news sources, paying particular attention to social media standards, practices, and regulation.Where do you get your news? Start by going to one major news site’s FACEBOOK page (CNN, MSNBC, FOX, etc.) Try another different news site’s TWITTER feed, and third choose another social media site such as Reddit, Pinterest, or another (preferably one you use, if there is one).Analyze the sites in a 3-5 page total paper. In your analysis, be sure to include the following:
    • General introduction to your thoughts on the social media you studied
    • Several social media practices you observed (e.g., what gets the most interaction?)
    • Examples of regulation of social media and discussion of such regulation (Is it good, bad, or indifferent? How could circumstances change the situation?)
    • Analysis of ethical concerns (e.g., can you see examples of bias?)
    • What is the culture of each site – how do users seem to respond to questionable items? (Is racism or open mocking ignored or pursued?)
    • Conclusion of your findings
    Grading RubricFFCBA01234Not SubmittedNo PassCompetenceProficiencyMasteryNot SubmittedFailed to provide a general introductionGave a bit of introduction, but you need to provide more details or make other corrections as described by the feedback you are receiving.Gave a good, basic introduction.Gave a strong, in-depth introduction.Not SubmittedFailed to identify several social media practicesBriefly mentioned a practice or two, but you need to provide more details or make other corrections as described by the feedback you are receiving.Identified and gave some discussion of several social media practices.Identified and thoroughly analyzed several social media practices.Not SubmittedFailed to provide several examples of regulationGave an example of regulation, but you need to provide more details or make other corrections as described by the feedback you are receiving.Gave several examples of social media regulation and considered in some depth.Gave several good examples of social media regulation and an insightful analysis of impact.Not SubmittedFailed to analyze ethical concernsMentioned an ethical concern, but you need to provide more details or make other corrections as described by the feedback you are receiving.Analyzed several ethical consideration with basic impact.Thoroughly analyzed several ethical consideration.Not SubmittedFailed to identify users’ response(s) to questionable responsesBriefly described users’ response to questionable responses, but you need to provide more details or make other corrections as described by the feedback you are receiving.Identified and discussed in brief the culture of the different sites.Thoughtfully and completely considered the culture of the sites.Not SubmittedFailed to give a conclusionGave a bit of conclusion, but you need to provide more details or make other corrections as described by the feedback you are receiving.Gave a basic conclusionGave a thorough, insightful conclusion.
  • Assignment Deliverable 2 – Social Media Theory and SchemaCompetencyEvaluate psychological theories and their insights into the widely varying opinions and attitudes that are expressed through social media.InstructionsWe have been looking at different psychological theories and the way we can use them to better examine social media. For this assignment, you should choose yourself or another person (such as a celebrity or a politician). Spend some time looking through your/their social media accounts: Facebook, Twitter, Instagram, Pinterest, etc. Then write your analysis, being sure to cover these points:
    • A good introduction including who your subject is and a good overview of them and their social media use
    • Examples and discussion of schema/script theory in your subject
    • Examples and discussion of cultivation theory in your subject
    • Examples and discussion of agenda-setting theory in your subject
    • Examples and discussion of social learning in your subject
    • Examples and discussion of uses and gratifications theory in your subject
    • Conclusions
    Grading RubricFFCBA01234Not SubmittedNo PassCompetenceProficiencyMasteryNot SubmittedFailed to provide a general introductionGave a bit of introduction, but you need to provide more details or make other corrections as described by the feedback you are receiving.Gave a good, basic introduction.Gave a strong, in-depth introduction.Not SubmittedFailed to provide examples and discussion of schemas / script theory.Briefly mentioned examples and discussion of schemas / script theory., but you need to provide more details or make other corrections as described by the feedback you are receiving.Gave several examples of schemas / script theory and considered in some depth.Gave several good examples of schemas / script theory and an insightful analysis of impact.Not SubmittedFailed to provide examples and discussion of cultivation theoryBriefly mentioned examples and discussion of cultivation theory, but you need to provide more details or make other corrections as described by the feedback you are receiving.Gave several examples of cultivation theory and considered in some depth.Gave several good examples of cultivation theory and an insightful analysis of impact.Not SubmittedFailed to provide examples and discussion of agenda setting theoryBriefly mentioned examples and discussion of agenda setting theory. but you need to provide more details or make other corrections as described by the feedback you are receiving.Gave several examples of agenda setting theory and considered in some depth.Gave several good examples of agenda setting theory and an insightful analysis of impact.Not SubmittedFailed to provide examples and discussion of social learning theoryBriefly mentioned examples and discussion of social learning theory, but you need to provide more details or make other corrections as described by the feedback you are receiving.Gave several examples of social learning theory and considered in some depth.Gave several good examples of social learning theory and an insightful analysis of impact.Not SubmittedFailed to provide examples and discussion of uses and gratifications theoryBriefly mentioned examples and discussion of uses and gratifications theory, but you need to provide more details or make other corrections as described by the feedback you are receiving.Gave several examples of uses and gratifications theory and considered in some depth.Gave several good examples of uses and gratifications theory and an insightful analysis of impact.Not SubmittedFailed to give a conclusionGave a bit of conclusion, but you need to provide more details or make other corrections as described by the feedback you are receiving.Gave a basic conclusionGave a thorough, insightful conclusion.
  • Assignment Deliverable 3 – Analysis of Marketing CampaignsCompetencyCompare and contrast new social media marketing trends with more traditional forms of advertising.InstructionsWe have been looking at successful ad campaigns using social media. Let’s apply this directly and see how this compares with older methods of advertising.Choose a recent social media campaign, possibly one you interacted with. Below are some possible examples:
    • ALS #IceBucketChallenge
    • Always #LikeAGirl
    • Coca-Cola #ShareaCoke
    • IKEA bookbook video
    • McDonald’s Super Bowl 2015
    • Taco Bell #OnlyInTheApp
    • Virgin America Boo videos
    Then consider an older commercial, before social media was (as big) an influence. You can look at famous ads on Youtube.In a minimum of 3 pages, please do the following:
    • Provide an introduction with a summary of the ads you have chosen, and an explanation of what the stated intent behind the ad is.
    • From there, look at what the ad actually says (like a beer ad might actually be demonstrating that women are sex objects).
    • Describe how social media plays into the intent and the actual message. What’s different between the two you chose?
    • What made the ads successful (or not successful)?
    • What ideas and opinions do you have about the product or brand after reviewing the ads?
    • What can we learn about how businesses use Twitter, Facebook, Linked In, etc. to communicate, network, broaden their customer base, and promote their products/services?
    • Summarize your analysis.
    Grading RubricFFCBA01234Not SubmittedNo PassCompetenceProficiencyMasteryNot SubmittedFailed to provide a general introductionGave a bit of introduction, but you need to provide more details or make other corrections as described by the feedback you are receiving.Gave a good, basic introduction.Gave a strong, in-depth introduction.Not SubmittedFailed to discuss the ad’s main message.No real discussion of the ad’s main messageBasic analysis of the ad’s main messageGood analysis of the ad’s main message.Not SubmittedFailed to mention to impact of social media.No real discussion of the impact of social media.Basic analysis of the impact of social media.Good analysis of impact of social media.Not SubmittedFailed to discuss the success of the ad.Minimal discussion of success, but needs more.Some discussion of success.Thorough discussion of success.Not SubmittedFailed to discuss your opinion of the ad after viewing.Minimal discussion of your opinion of the ad after viewing.Some discussion of your opinion of the ad after viewing.Thorough discussion of your opinion of the ad after viewing.Not SubmittedFailed to discuss the business use of social media.Minimal discussion of the business use of social media.Some discussion of the business use of social media.Thorough discussion of the business use of social media.Not SubmittedFailed to give a conclusionGave a bit of conclusion, but you need to provide more details or make other corrections as described by the feedback you are receiving.Gave a basic conclusionGave a thorough, insightful conclusion.
  • Assignment Deliverable 4 – Social Media and Its Impact on NormsCompetencyAssess the development of societal standards in relation to social media and how this can alter social norms in everyday life.InstructionsThe prevalence of social media has had a huge impact on society in the area of how we tend to relate to each other and on what is considered to be normal in general. Taking a look at the ways in which social media changes attitudes and “norms” makes for an interesting study, and one that is applicable to understanding how society is slowly changing over time.For this assignment, you will first conduct your own research on the effects of social media on societal norms (Part 1), then you will examine what has been found through previous research conducted by others (Part 2).Part 1:Compare and contrast the attitudes of two cohorts of people; one that consists of five people that rarely use social media and one cohort of five people that uses social media 2 or more hours a day.Create a list of five people that you know that use social media at least 2 or more hours per day. This group of people will make up your first cohort. Then create a list of five people that you know that either do not use social media or use it very rarely. Take into account age when creating the cohorts, and try to keep the ages as similar as possible between the cohorts. Keeping a certain level of consistency in the two cohorts will help to negate the potential effects of generational differences. Provide a brief description of each of the ten people you are going to interview divided into their respective cohorts.In other words, list the five people in the social media at least 2 or more hours a day, and provide a brief description of each along with why you chose them. Then provide a list of the five people that rarely or never use social media, and provide a brief description of each along with why you chose them.Interview the participants to learn the similarities and differences between the two cohorts as it relates to attitudes, lifestyles, and relationships. Write a two-page paper comparing and contrasting what you learned about the two cohorts. Be sure to relate your findings to cultivation theory and socialization theory in the paper.Part 2:Now you will compare your research with research findings through previous research conducted by others. Look up at least 3 articles in the Rasmussen Library that relate to the topic of social media and its impact on society. You are not limited to articles that are strictly written on the specific topic of social media and norms. Articles that are covering social media and society are available from a wide number of angles. After studying these articles, write a two-page paper on what you learned on the topic of social media and its potential impact on societal attitudes, customs, and norms.Grading RubricFFCBA01234Not SubmittedNo PassCompetenceProficiencyMasteryNot SubmittedFailed to clearly list the ten people that you plan to interview (divided by cohort) and did not provide a brief description of each along with why you chose each person.Listed the ten people that you plan to interview (divided by cohort). Need to provide more info on each along with why you chose each person.Clearly listed the ten people that you plan to interview (divided by cohort) and provided a brief description of each.Clearly listed the ten people that you plan to interview (divided by cohort) and provided a brief description of each along with why you chose each person.Not SubmittedFailed to describe what you learned from your interviews and related the findings to cultivation theory and socialization theory in a two page paper.Described what you learned from your interviews. Need more specifics and / or organization related to the findings and how they relate to cultivation theory and socialization theory in a two page paper.Described what you learned from your interviews and related the findings to cultivation theory and socialization theory in a two page paper.Clearly described what you learned from your interviews and related the findings to cultivation theory and socialization theory in a two page paper.Not SubmittedFailed to describe what you learned from your research on articles related to social media and societal attitudes.Described what you learned from your research on articles related to social media and societal attitudes, but need to either provide more details or add more sources.Described what you learned from your research on articles related to social media and societal attitudes.Clearly described what you learned from your research on articles related to social media and societal attitudes.Not SubmittedFailed to format your paper, lists, and explanations appropriatelyPaper, lists, and explanations need work in organization and clarity.Paper, lists, and explanations were formatted correctly, but there were some errors.Paper, lists, and explanations were formatted correctly.Not SubmittedFailed to provide any sources to support research.Provided a reference page, but it wasn’t APA formatted and did not provide 2 sources to support research that were credible.Provided an APA formatted reference page with 2 sources, but they were not credible.Provided an APA formatted reference page with at least 2 credible sources to support research.Not SubmittedFailed to demonstrate effective usage of English grammar and mechanics. More than 10 errors in English grammar and mechanics observed.Somewhat demonstrated effective usage of English grammar and mechanics. 6-10 errors in English grammar and mechanics observed.Mostly demonstrated effective usage of English grammar and mechanics. 3-5 errors in English grammar and mechanics observed.Demonstrated effective usage of English grammar and mechanics. 0-2 errors in English grammar and mechanics observed.
  • Assignment Deliverable 5 – Learning to Communicate Globally Through the Platform of Social MediaCompetencyIntegrate the positive and negative effects of social media making global communication easily accessible.InstructionsWhen using social media, the communication barrier of distance is eliminated. This comes with obvious benefits, but it also comes with extra challenges due to the increased potential for misunderstandings with cultural differences and language barriers. The person that knows how to use communication opportunities will have a strong advantage in their work and in their networking and relationships.This assignment has two parts to it.Part 1:Locate and study social media pages of businesses that are making an effort to market their product globally. You can use any social media platform you choose. Examine what you believe the companies are doing well and what can be improved. Look for ways in which their communication are clear to a large number of people, breaking through language and cultural barriers. Also look for ways in which the pages could be improved due to the limitations and challenges of global communication.After you have studied several pages that are seeking to reach a large number of people, choose three of them.1A. Choose the page that you feel does the best job overall.Describe why you feel like this social media page was the best one that you viewed. Take a screenshot of the page and upload it with your submission.1B. Choose one that needs improvement.Describe what you see that needs improvement in their effort to reach people globally. Take a screenshot of the page and upload it with your submission.1C. Choose one that most closely represents the type of page that you might create in the future. If you have no interest or potential need for ever creating a social media page that is intended to reach the masses globally, then choose one that you are interested in and like.Describe why you chose this social media page as the one that you can best relate to or like the best. Take a screenshot of the page and upload it with your submission.Note: Do not use the same social media page for more than one of these three choices. For example, do not say that one social media page was the best and also the one that you would be most likely to create a similar page as.  In other words, do not use one social media page for both 1A and 1C. You need to choose three separate pages in total.Part 2:Now you will use what you have learned to create your own social media page with the intent of reaching the masses. You will not need to actually create a page on a social media platform. Creating a fake company or organization online could obviously cause problems. Instead, emulate the formatting of a social media page, and create it so that you can submit it to your instructor.Take what you learned from Part 1 to create the best fake social media page you can on an imaginary company or organization of your choice. Your company or organization can be anything you want, just ensure that it is class-appropriate. Describe what you learned in this assignment and how you incorporated that knowledge into your social media page.Grading RubricFFCBA01234Not SubmittedNo PassCompetenceProficiencyMasteryNot SubmittedFailed to describe the social media page that you feel does the best job of reaching the masses globally along with why. Failed to include a screenshot of the social media page.Need to improve your description of the social media page that you feel does the best job of reaching the masses globally along with why. Add a screen shot of the site if necessary.Described the social media page that you feel does the best job of reaching the masses globally along with why. Included a screenshot of the page.Clearly described the social media page that you feel does the best job of reaching the masses globally along with why. Included a screenshot of the page.Not SubmittedFailed to describe social media page that you feel needs improvement in reaching people globally. Failed to include a screenshot of the social media page.Need to improve your description of the social media page that you feel needs improvement in reaching people globally. Add a screen shot of the site if necessary.Described the social media page that you feel needs improvement in reaching people globally. Included a screenshot of the page.Clearly described the social media page that you feel needs improvement in reaching people globally. Included a screenshot of the page.Not SubmittedFailed to describe the social media page that you can best relate to or feel is the best along with why. Failed to include a screenshot of the social media page.Need to improve your description of the social media page can best relate to or feel is the best along with why. Add a screen shot of the site if necessary.Described the social media page that you can best relate to or feel is the best along with why. Included a screenshot of the page.Clearly described the social media page that you can best relate to or feel is the best along with why. Included a screenshot of the page.Not SubmittedFailed to create a social media page that does an excellent job of reaching as wide of a range of audience as possible. Described what you learned in this assignment and how you incorporated that knowledge into your social media page.Created a social media page, but need improvement in the effort to reach as wide of a range of audience as possible. Need more detail on what you learned in this assignment and how you incorporated that knowledge into your social media page.Created a social media page that does a good job of reaching as wide of a range of audience as possible. Described what you learned in this assignment and how you incorporated that knowledge into your social media page.Created a social media page that does an excellent job of reaching as wide of a range of audience as possible. Described what you learned in this assignment and how you incorporated that knowledge into your social media page.Not SubmittedFailed to format your paper, lists, and explanations appropriatelyPaper, lists, and explanations need work in organization and clarity.Paper, lists, and explanations were formatted correctly, but there were some errors.Paper, lists, and explanations were formatted correctly.Not SubmittedFailed to provide any sources to support research.Provided a reference page, but it wasn’t APA formatted and did not provide 2 sources to support research that were credible.Provided an APA formatted reference page with 2 sources, but they were not credible.Provided an APA formatted reference page with at least 2 credible sources to support research.Not SubmittedFailed to demonstrate effective usage of English grammar and mechanics. More than 10 errors in English grammar and mechanics observed.Somewhat demonstrated effective usage of English grammar and mechanics. 6-10 errors in English grammar and mechanics observed.Mostly demonstrated effective usage of English grammar and mechanics. 3-5 errors in English grammar and mechanics observed.Demonstrated effective usage of English grammar and mechanics. 0-2 errors in English grammar and mechanics observed.
  • Assignment Deliverable 6 – Making Contacts for the FutureCompetencyDesign a personal plan to use social media to benefit the student both personally and professionally as well as minimize online mistakes and their impact.InstructionsRegardless of the career that you pursue or are currently pursuing, it is likely that the action of securing the resource of friends and professional acquaintances will be as valuable as any other action you could take.Part 1:First, take some time to reflect on your career and/or future career. If this includes more than one career path, then focus on the one that you are most concerned with in the long term. This might include working in a specific field, starting a business, or any other pursuit you are currently working on or plan to work on in the future. The choice behind the pursuit you will focus on is a personal choice.Write two pages on why this particular career and/or pursuit is your choice. Reflecting on the why behind your wish to achieve a goal will help to make it feel more tangible to you. This exercise of reflection should serve to remind you of your motivation and will be a good thing to refer back to if your motivation ever gets low. The “why” behind a pursuit is oftentimes more important than the “how” of a pursuit. If you have a strong enough “why,” you will find the “how.”Part 2:For the second part of this assignment, make a list of the types of people that could help you in your career and why those people would be good contacts to have. This list should be general in nature, meaning you should list professions or names of positions within companies rather than specific names.You should list general fields or positions like accountants, attorneys, marketing managers, CEOs, etc., rather than any specific names. Be sure to list at least five professions or types of people.Part 3:Next, consider which social media platforms you could use to make personal contacts that could help you in your pursuit along with why and how you could use each. Ensure that the platform and your use of it line up with the specifics behind your chosen future goal.Describe at least three different platforms you could use, along with why you would use it, and how you would use it for each of the three.
    • Platform #
      • Why?
      • How?
    • Platform #
      • Why?
      • How?
    • Platform #
      • Why?
      • How?
    Part 4:Finally, put all of this together and take action. The next part of this assignment is where you can make a big difference in your grade as well as in your real life pursuit of a goal!Reach out through the avenue of social media and make contact with three people that you do not currently know. Describe who you contacted and why (you do not need to give their specific name). Explain how you went about contacting them. Contacting someone that works in the same field as you or the same field you intend to work in should be relatively easy as long as you take a professional approach. Speculate over how this new contact might be helpful to you in the future. If you are not currently using social media, then find someone that you know that has used social media to make connections. Ask them to describe how social media has helped them to network and write about social media has helped them to network and make connections.Grading RubricFFCBA01234Not SubmittedNo PassCompetenceProficiencyMasteryNot SubmittedFailed to describe the goal that you are focused on long term and why it is important to you.Described the goal that you are focused on long term, but you need to provide more details or make other corrections as described by the feedback you are receiving.Described the goal that you are focused on long term and why it is important to you while meeting the minimum length requirement.Clearly described the goal that you are focused on long term in a well-organized manner and why it is important to you while meeting the minimum length requirement.Not SubmittedFailed to provide a description of least five types of people that you could contact for the benefit of your future pursuits.Described different types of people you could contact, but you need to provide more details or make other corrections as described by the feedback you are receiving.Provided a description of at least five different types of people that could be helpful to you in the future and why.Provided a description of at least five different types of people that could be helpful to you in the future and thoroughly explained why.Not SubmittedFailed to provide a list of at least three social media platforms you could use to make personal contacts that could help you in your pursuit along with why and how you could use each platform.Provided a list of at least three social media platforms you could use to make personal contacts, but you need to provide more details or make other corrections as described by the feedback you are receiving.Provided a list of at least three social media platforms you could use to make personal contacts that could help you in your pursuit along with why and how you could use each platform.Provided a list of at least three social media platforms you could use to make personal contacts that could help you in your pursuit along with specifics on why and how you could use each platform.Not SubmittedFailed to provide a description of the people you contacted, how you went about it, and how these contacts might be beneficial to have in the future.Please provide more information about the people that you contacted, how you went about it, and how you might benefit from these contacts in the future as per the feedback you are receiving.Provided a description of the people you contacted, how you went about it, and how these contacts might be beneficial to have in the future.Provided a thorough description of the people you contacted, how you went about it, and how these contacts might be beneficial to have in the future.Not SubmittedFailed to format your paper, lists, and explanations appropriatelyPaper, lists, and explanations need work in organization and clarity.Paper, lists, and explanations were formatted correctly, but there were some errors.Paper, lists, and explanations were formatted correctly.Not SubmittedFailed to provide any sources to support research.Provided a reference page, but it wasn’t APA formatted and did not provide 2 sources to support research that were credible.Provided an APA formatted reference page with 2 sources, but they were not credible.Provided an APA formatted reference page with at least 2 credible sources to support research.Not SubmittedFailed to demonstrate effective usage of English grammar and mechanics. More than 10 errors in English grammar and mechanics observed.Somewhat demonstrated effective usage of English grammar and mechanics. 6-10 errors in English grammar and mechanics observed.Mostly demonstrated effective usage of English grammar and mechanics. 3-5 errors in English grammar and mechanics observed.Demonstrated effective usage of English grammar and mechanics. 0-2 errors in English grammar and mechanics observed.
  • Assignment Deliverable 7 – Social Media PlanCompetencies
    • Analyze the evolution of social media standards and practices and how it relates to the potential need for regulation of social media, along with ethical concerns.
    • Evaluate psychological theories and their insights into the widely varying opinions and attitudes that are expressed through social media.
    • Compare and contrast new social media marketing trends with more traditional forms of advertising.
    • Assess the development of societal standards in relation to social media and how this can alter social norms in everyday life.
    • Integrate the positive and negative effects of social media making global communication easily accessible.
    • Design a personal plan to use social media to benefit the student both personally and professionally as well as minimize online mistakes and their impact.
    InstructionsSocial media use is critical to a dynamic and competitive brand, whether that brand is something you sell, a group home, a non-profit organization, or your self-image. This project will get you thinking about effective ways to shape your social media tools to make the most of your brand, to keep consumers talking and thinking about your brand, and to get interaction from those you seek to sell to or to help. You will take a look at what you post to social media, possible responses or reactions you will receive, as well as use social media trends and society controls to keep your brand meeting your goals.Your final project should include a plan for the following: how you will utilize a minimum of four social media sites; what your target audience will be; your use of contacts, outreach, and advertising best practices; your posting do’s and don’ts; and explanations of your choices using the sources from the course and others you find.If you have a real business, brand, or site to work on, you can start by putting the site profiles into the four social media sites you have chosen (e.g. Facebook, Twitter, etc.). Screenshots will work for these that you have really made. If you don’t really have a business or brand, you do not need to create faux profiles. However, you should write the information you would include in your profile for each one.In summary, your plan should contain:
    • An introduction to your brand or company
    • Your social media goals and general goals for the brand
    • An analysis of the market comparables — similar businesses/nonprofits/brands, including what has been successful and what hasn’t worked for at least 3 good comparable brands
    • Discussion of societal norms for those comparables. What seem to be the “rules” they follow? Is there open or tacit regulation you’ve noticed? Include how you can expand your influence globally by overcoming potential language and culture barriers 
    • An analysis of advertising and its necessity along with the type of advertising you would do and why
    • An outline of the audience you intend to reach and how to reach them. Be sure to take into account the factors that are in play when attempting to reach an audience that includes a wide range of ages (consider generational differences)
    • A plan for how to use your contacts and add new ones when publicizing and staying connected
    • A plan for each of four social media sites, including profile information and posting ideas
    • Analysis of any of the theories you would use
    • A conclusion
    Your project lengths will depend on how much depth you put into your analysis of each section, but to give you a general idea, several paragraphs for most of the bullet points is a good length, and should result in a total of around 10 pages.Grading RubricFFCBA01234Not SubmittedNo PassCompetenceProficiencyMasteryNot SubmittedFailed to provide a clear introduction to your brand or company along with stating your social media and general goals.Your introduction and / or goals need improvement. Please see your instructor’s specific feedback.Provided a clear introduction to your brand or company along with stating your social media and general goals.Outstanding job of providing a clear introduction to your brand or company along with stating your social media and general goals.Not SubmittedFailed to provide a solid analysis of market comparables along with the societal norms of each.Touched on market comparables, but need to be more specific or thorough. Please see your instructor’s specific feedback.Provided a solid analysis of market comparables along with the societal norms of each.Provided a solid analysis of market comparables along with the societal norms of each. Went into great detail in your analysis.Not SubmittedFailed to analyze the necessity of advertising and include the type of advertising you would do to reach your target audience.Discussed advertising and how it affects your brand or company, but you need to make some adjustments. Please see your instructor’s specific feedback.Analyzed the necessity of advertising and included the type of advertising you would do to reach your target audience.Analyzed the necessity of advertising and included the type of advertising you would do to reach your target audience. Your planning and analysis look extremely professional.Not SubmittedFailed to provide a thorough description of how you would make and keep important contacts through social media.Described how you can use social media to make and keep contacts, but this section needs work. Please see your instructor’s specific feedback.Provided a thorough description of how you would make and keep important contacts through social media.Provided a thorough and specific description of how you would make and keep important contacts through social media. Your plan could easily be implemented immediately.Not SubmittedFailed to include a solid analysis of the theories you would use and a conclusion that tied your project together.Described the theories you would use and provided a conclusion, but this section is not complete yet. Please see your instructor’s specific feedback.Included a solid analysis of the theories you would use and a conclusion that tied your project together.Included a solid analysis of the theories you would use through critical thought and a conclusion that tied your project together.Not SubmittedFailed to format your paper, lists, and explanations appropriatelyPaper, lists, and explanations need work in organization and clarity.Paper, lists, and explanations were formatted correctly, but there were some errors.Paper, lists, and explanations were formatted correctly.Not SubmittedFailed to provide any sources to support research.Provided a reference page, but it wasn’t APA formatted and did not provide 2 sources to support research that were credible.Provided an APA formatted reference page with 2 sources, but they were not credible.Provided an APA formatted reference page with at least 2 credible sources to support research.Not SubmittedFailed to demonstrate effective usage of English grammar and mechanics. More than 10 errors in English grammar and mechanics observed.Somewhat demonstrated effective usage of English grammar and mechanics. 6-10 errors in English grammar and mechanics observed.Mostly demonstrated effective usage of English grammar and mechanics. 3-5 errors in English grammar and mechanics observed.Demonstrated effective usage of English grammar and mechanics. 0-2 errors in English grammar and mechanics observed.
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