These training methods are best used as supplemental training to update the salesforce,
reinforce previous training, or to provide basic materials to be covered in more detail at a later date.
Question 1 options:
During this step in the sales training process, sales managers may have to seek budget approval from upper management.
Question 2 options:
Assess sales training needs
Which one of the following key questions should be asked when evaluating alternatives for training?
Question 3 options:
Which method (or methods) and media are best suited for conducting the training?
Which method will require the least amount of time away from active selling?
Which method is the least expensive?
Which media is the most attractive to upper-management levels?
Perform sales training
Design the sales training program
Follow-up and evaluation
A sales training workshop devoted to communicating the importance of obtaining marketing information from customers would be aimed at teaching salespeople how to work with this type of buyer:
Question 4 options:
The sales job facilitator
The hard bargainer
The concept of repetition suggests that
Question 5 options:
as soon as possible after a sales training meeting, the sales manager should attempt to visit with each salesperson individually to reinforce what he or she has learned.
by focusing on information related to the most recent sales call the salesperson has made, a self-evaluation of his or her performance can result in improved future performance.
if a salesperson can draw on the enthusiasm generated by a recent successful sales call, he or she will be more effective.
sales managers should make a practice of holding coaching sessions after each sales call to help reinforce the suggestions given.
An immoral manager would most likely follow this orientation in meeting his or her organizational goals:
Profitability within the confines of legal obedience and ethical standards
Profitability is not important, since the firm’s purpose is to serve the public’s needs
Profitability only, with no other goals considered
Profitability and organizational success at any price
With this type of influence strategy, circumstances are controlled to influence behavior.
Question 7 options:
Sales managers may use different influence strategies according to the situational demands. Influence strategies may be based on all of the following except
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