Assignment: Quantitative Research Perspective

Assignment: Quantitative Research Perspective

Assignment: Quantitative Research Perspective

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Write a 1,050- to 1,400-word paper that addresses Parts I and II of the assignment. Please be specific in explaining.

Part I

Conduct research in the University of Phoenix library to find two ad campaign evaluation reports, articles that assess the effectiveness of an ad campaign. The reports should evaluate two different ad campaigns. Ensure that each ad campaign is evaluated from both a qualitative and quantitative research perspective.

Assess the degree to which the reports you selected were from academic sources and the criteria you used to make that evaluation.
Reviewany data regarding the reliability and validity of effectiveness data present in each article’s reports.
Analyze the strengths and limitations of the research methods that were used in the reports to evaluate the effectiveness of each of the ad campaigns.
Part II

Select an ad campaign of your own interest. It can be a political campaign, PSA or a campaign for a product; it is up to you.

Create a hypothetical evaluation research proposal to evaluate the effectiveness of the ad campaign. Address each of the following in the research evaluation proposal:

Assess how well the ad campaign will reach the targeted population and the level of anticipated response from the population to the ad campaign.
Analyze the strengths and weaknesses of the different types of measures that can be used to evaluate the effectiveness of the proposed ad campaign.
Indicatethe proposed research measures that you think would successfully determine the effectiveness of the ad campaign.
Describe your sample and sampling method, and justify your decision for selecting this sampling frame.
Explainthe sampling calculation method you chose and, based on this method, calculate the sample size you would need.
Explain the statistical methods you chose for analyzing data collected.
Explainhow you would assess the validity and reliability of your measures.
Evaluate the strengths and limitations of the evaluation research proposal.
Evaluate the degree to which the results from the ad campaign evaluation study can be generalized to the target population.
Format your assignment and all sources according to appropriate course-level APA guidelines.

You must proofread your paper. But do not strictly rely on your computer’s spell-checker and grammar-checker; failure to do so indicates a lack of effort on your part and you can expect your grade to suffer accordingly. Papers with numerous misspelled words and grammatical mistakes will be penalized. Read over your paper – in silence and then aloud – before handing it in and make corrections as necessary. Often it is advantageous to have a friend proofread your paper for obvious errors. Handwritten corrections are preferable to uncorrected mistakes.

Use a standard 10 to 12 point (10 to 12 characters per inch) typeface. Smaller or compressed type and papers with small margins or single-spacing are hard to read. It is better to let your essay run over the recommended number of pages than to try to compress it into fewer pages.

Likewise, large type, large margins, large indentations, triple-spacing, increased leading (space between lines), increased kerning (space between letters), and any other such attempts at “padding” to increase the length of a paper are unacceptable, wasteful of trees, and will not fool your professor.

The paper must be neatly formatted, double-spaced with a one-inch margin on the top, bottom, and sides of each page. When submitting hard copy, be sure to use white paper and print out using dark ink. If it is hard to read your essay, it will also be hard to follow your argument.


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